{"id":15251,"date":"2022-02-02T08:55:20","date_gmt":"2022-02-02T08:55:20","guid":{"rendered":"https:\/\/www.battleface.com\/blog\/?p=15251"},"modified":"2022-09-13T11:24:58","modified_gmt":"2022-09-13T11:24:58","slug":"vicky-smith-earth-changers-founder","status":"publish","type":"post","link":"https:\/\/www.battleface.com\/blog\/vicky-smith-earth-changers-founder\/","title":{"rendered":"Vicky Smith, Earth Changers founder"},"content":{"rendered":"Approx read: <\/span> 3<\/span> mins<\/span><\/span>

Vicky Smith is a sustainable tourism expert, founder and powerhouse behind Earth Changers, an organisation dedicated to sustainable tourism for development and responsible travel.<\/h2>\n

battleface sat down for a chat with Vicky about her views on how sustainability will impact travel trends in 2022.<\/h3>\n

Your prediction for 2022 is that people are looking out for \u2018responsible brands.\u2019 How do you define this notion of a responsible brand?<\/h4>\n

I believe responsible brands are not solely focused on profit. Sustainably becomes a consideration of staff, customers, suppliers and impact \u2013 they have a triple bottom line approach to their operations.<\/p>\n

Can you explain what a triple bottom line is?<\/h4>\n

Sure; it represents: Planet \u2013 People \u2013 Prosperity. You could also frame this concept as responsibly managing the economics of the business in conjunction with the environment outcome and societal consequences. These represent the pillars of a sustainable economy and organisations that embrace sustainability will measure business success against all these principles.<\/p>\n

\"\"<\/p>\n

In sustainability matters, are you an entrepreneur or advocate?<\/h4>\n

Both!<\/p>\n

Surely, they conflict?<\/h4>\n

Of course \u2013 all the time, and particularly in resource prioritisation. I\u2019m a small business operator so the urgency of a business deadline may conflict with a priority I have with an issue that is impact driven or a goal in social enterprise. When I founded Earth-Changers, I saw a gap in travel market for integrity, so my goals were first aligned to gaining influence. That said, to be sustainable I also need to earn money. It\u2019s a constantly shifting situation of how to manage my time and energies.<\/p>\n

\"\"<\/p>\n

So finally, where in the world you would love to visit and why?<\/h4>\n

Brazil! There is lot going on in Brazil for sustainable tourism. It\u2019s a huge country and there are lots of areas where people are doing amazing things despite the challenges they face from political decisions at present.<\/p>\n

Read the full report: Earth Changers Travel Trends for 2022<\/a><\/p>\n

All images: \u00a9 2022 Earth Changers<\/p>\n","protected":false},"excerpt":{"rendered":"

Vicky Smith is a sustainable tourism expert, founder and powerhouse behind Earth Changers, an organisation dedicated to sustainable tourism for development and responsible travel. battleface sat down for a chat with Vicky about her views on how sustainability will impact travel trends in 2022. One of the key trends predicted for 2022 came from attitudinal […]<\/p>\n","protected":false},"author":33,"featured_media":15301,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[186,1527],"tags":[1530,1519],"class_list":["post-15251","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-storyteller-spotlights","category-eco-adventures","tag-sustainable-tourism","tag-travel-2022"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.battleface.com\/blog\/wp-json\/wp\/v2\/posts\/15251","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.battleface.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.battleface.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.battleface.com\/blog\/wp-json\/wp\/v2\/users\/33"}],"replies":[{"embeddable":true,"href":"https:\/\/www.battleface.com\/blog\/wp-json\/wp\/v2\/comments?post=15251"}],"version-history":[{"count":11,"href":"https:\/\/www.battleface.com\/blog\/wp-json\/wp\/v2\/posts\/15251\/revisions"}],"predecessor-version":[{"id":15303,"href":"https:\/\/www.battleface.com\/blog\/wp-json\/wp\/v2\/posts\/15251\/revisions\/15303"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.battleface.com\/blog\/wp-json\/wp\/v2\/media\/15301"}],"wp:attachment":[{"href":"https:\/\/www.battleface.com\/blog\/wp-json\/wp\/v2\/media?parent=15251"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.battleface.com\/blog\/wp-json\/wp\/v2\/categories?post=15251"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.battleface.com\/blog\/wp-json\/wp\/v2\/tags?post=15251"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}