Brand Guidelines
Follow these guidelines when creating battleface content or using our brand for marketing purposes.
Main Colors
Our color scheme features 3 main colors: battleface orange, dark and light grey.
Orange
CMYK 0, 45, 90, 0
RGB 255, 160, 47
HEX #FFA02F
Pantone 1375 C
Dark Grey
CMYK 65, 60, 53, 33
RGB 79, 79, 83
HEX #4f5054
Pantone 7540 U
Light Grey
CMYK 19, 15, 15, 0
RGB 205, 205, 205
HEX #CDCDCD
Pantone 420 C
Secondary Colors
Blue Chill
CMYK 84, 30, 39, 3
RGB 12, 136, 147
HEX #0c8893
Java
CMYK 74, 3, 30, 0
RGB 20, 182, 187
HEX #14B6BB
Ziggurat
CMYK 29, 0, 13, 0
RGB 177, 220, 220
HEX #B1DCDC
Typography
We use Open Sans for main body texts. For print publication we only use Helvetica Neue.
Open Sans
A B C Č Ć D Đ E F G H I J K L M N O P Q R S Š T U V W X Y Z Ž a b c č ć d đ e f g h i j k l m n o p q r s š t u v w x y z ž
Using the battleface logo and battleface name
Follow these requirements so our logo always looks its best. Do not modify or distort it. The battleface name should always be spelled with lowercase. Examples of incorrect use: BATTLEFACE, BattleFace, battleFace.
Logo variations
While our default logo is orange and grey, use the white version on dark backgrounds so it’s easy to see.
Scale & clearspace
We like our logo to be easy to read. Keep the size legible and always give it breathing room.
Clear space is the area surrounding the logo that must be kept free of text and graphics. The minimum clear space is equal to the height of the letter “b” in battleface, as shown.
