Brand Guidelines

Follow these guidelines when creating battleface content or using our brand for marketing purposes.

Main Colors

Our color scheme features 3 main colors: battleface orange, dark and light grey.


CMYK 0, 45, 90, 0

RGB 255, 160, 47


Pantone 1375 C

Dark Grey

CMYK 65, 60, 53, 33

RGB 79, 79, 83

HEX #4f5054

Pantone 7540 U

Light Grey

CMYK 19, 15, 15, 0

RGB 205, 205, 205


Pantone 420 C

Secondary Colors

Blue Chill

CMYK 84, 30, 39, 3

RGB 12, 136, 147

HEX #0c8893


CMYK 74, 3, 30, 0

RGB 20, 182, 187



CMYK 29, 0, 13, 0

RGB 177, 220, 220



We use Open Sans for main body texts. For print publication we only use Helvetica Neue.

Open Sans

A B C Č Ć D Đ E F G H I J K L M N O P Q R S Š T U V W X Y Z Ž a b c č ć d đ e f g h i j k l m n o p q r s š t u v w x y z ž

Using the battleface logo and battleface name

Follow these requirements so our logo always looks its best. Do not modify or distort it. The battleface name should always be spelled with lowercase. Examples of incorrect use: BATTLEFACE, BattleFace, battleFace.

Logo variations

While our default logo is orange and grey, use the white version on dark backgrounds so it’s easy to see.

Scale & clearspace

We like our logo to be easy to read. Keep the size legible and always give it breathing room.

Clear space is the area surrounding the logo that must be kept free of text and graphics. The minimum clear space is equal to the height of the letter “b” in battleface, as shown.