{"id":34873,"date":"2025-02-10T20:28:51","date_gmt":"2025-02-10T20:28:51","guid":{"rendered":"https:\/\/www.battleface.com\/?post_type=partner-insights&#038;p=34873"},"modified":"2025-02-10T23:41:44","modified_gmt":"2025-02-10T23:41:44","slug":"travel-marketing-masterclass-part-1","status":"publish","type":"partner-insights","link":"https:\/\/www.battleface.com\/en-gb\/partner-insights\/travel-marketing-masterclass-part-1\/","title":{"rendered":"battleface Exclusive: Consumer Travel Marketing Masterclass, Part 1"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"34873\" class=\"elementor elementor-34873\" data-elementor-post-type=\"partner-insights\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cce5add e-flex e-con-boxed e-con e-parent\" data-id=\"cce5add\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-edf4b75 elementor-widget elementor-widget-heading\" data-id=\"edf4b75\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">From the Travel Insights Podcast: S2,E3 - Consumer Travel Marketing Masterclass, Part 1<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ba8fdbb elementor-widget elementor-widget-text-editor\" data-id=\"ba8fdbb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><strong>Podcast summary<\/strong><\/h3><p>In this episode of the Travel Insights Podcast, host and recovering consumer travel marketer Clay Coomer shares his expertise in consumer travel marketing, focusing on essential tools, the importance of analyzing historical performance metrics, and identifying target audiences. This is part one of a two-part series aimed at equipping the next generation of marketers with actionable insights and strategies to enhance their consumer travel marketing efforts.<\/p><h4><strong>What you can learn by tuning in<\/strong><\/h4><p>In part 1 of the Consumer Travel Marketing Masterclass series, we cover the basics to get started and go into more detail about the most important topic: audience profiling and segmentation. Here are the main TL\/DR takeaways thanks to AI provided by Riverside:<\/p><p>&#8211; Utilize tools like SEMrush, Google&#8217;s myriad of options, and ChatGPT for starters.<br \/>&#8211; Historical performance metrics are crucial for future planning.<br \/>&#8211; Spend time analyzing past advertising campaigns for insights.<br \/>&#8211; Identify key audience segments for targeted marketing efforts.<br \/>&#8211; The customer is the hero in their own unique story. You must be a guide that is worth their time that calls them to action.<br \/>&#8211; Use data, online research, or other listening techniques to understand customer problems and needs.<br \/>&#8211; Invest in AI tools to enhance marketing efficiency.<br \/>&#8211; Document insights from historical data for future reference.<br \/>&#8211; Familiarize yourself with the Story Brand framework for effective messaging.<\/p><p><a href=\"#download\"><strong>Click here to download the (non-gated) 19-page Consumer Travel Marketing Masterclass guide from part 1 of the series.<\/strong><\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-57518af e-flex e-con-boxed e-con e-parent\" data-id=\"57518af\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5681155 elementor-widget-divider--view-line_icon elementor-view-default elementor-widget-divider--element-align-center elementor-widget elementor-widget-divider\" data-id=\"5681155\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon elementor-divider__element\">\n\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-video\"><\/i><\/div>\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b7ba062 e-flex e-con-boxed e-con e-parent\" data-id=\"b7ba062\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-eaf5c5b elementor-widget elementor-widget-heading\" data-id=\"eaf5c5b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Watch S2, E3 via Vimeo, without leaving this page<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ec9453d e-grid e-con-boxed e-con e-parent\" data-id=\"ec9453d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-86db933 elementor-widget elementor-widget-text-editor\" data-id=\"86db933\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Chapters<\/strong><\/p><p>00:00 &#8211; Introduction to consumer travel marketing<br \/>01:37 &#8211; Where to start: Tools that will make a difference<br \/>05:10 &#8211; Looking back before going forward<br \/>11:46 &#8211; Mixing quantitative and qualitative analysis to build ICPs and audience segments<br \/>17:35 &#8211; Summarizing what we learned<br \/>20:44 &#8211; What to expect in Part 2<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a1fe262 elementor-widget elementor-widget-video\" data-id=\"a1fe262\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"clipboard-write\" title=\"vimeo Video Player\" src=\"https:\/\/player.vimeo.com\/video\/1055071539?color&amp;autopause=0&amp;loop=0&amp;muted=0&amp;title=1&amp;portrait=1&amp;byline=1#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9d71306 e-flex e-con-boxed e-con e-parent\" data-id=\"9d71306\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4d9e428 elementor-widget-divider--view-line_icon elementor-view-default elementor-widget-divider--element-align-center elementor-widget elementor-widget-divider\" data-id=\"4d9e428\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon elementor-divider__element\">\n\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-microphone\"><\/i><\/div>\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-69f7060 e-flex e-con-boxed e-con e-parent\" data-id=\"69f7060\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7d683c7 elementor-widget elementor-widget-heading\" data-id=\"7d683c7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Listen to S2, E3 without leaving this page<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-dd2b2da e-grid e-con-boxed e-con e-parent\" data-id=\"dd2b2da\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b6df34d elementor-widget elementor-widget-text-editor\" data-id=\"b6df34d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>battleface Travel Insights Pod on YouTube<\/h3><p>YouTube has quickly become the platform of choice for the Insights pod.\u00a0<\/p><p>Follow along and get updates when new pods drop by clicking below!<\/p><h5><strong><a href=\"https:\/\/www.youtube.com\/playlist?list=PLTQxb0teFfU8bb76-2RvQCjOkJliMap3I\">Subscribe on YouTube<\/a><\/strong><\/h5>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b8abe0d elementor-widget elementor-widget-html\" data-id=\"b8abe0d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<iframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/F6mI7--01lQ?si=Gsp067QQ4-yHRnP6\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-26e3dd3 e-flex e-con-boxed e-con e-parent\" data-id=\"26e3dd3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d42ff7d elementor-widget-divider--view-line_icon elementor-view-default elementor-widget-divider--element-align-center elementor-widget elementor-widget-divider\" data-id=\"d42ff7d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon elementor-divider__element\">\n\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-book-reader\"><\/i><\/div>\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-66328cd e-flex e-con-boxed e-con e-parent\" data-id=\"66328cd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6dd32cc elementor-widget elementor-widget-heading\" data-id=\"6dd32cc\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"download\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Download and Read: Consumer Travel Marketing Masterclass, Part 1<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-76955ae e-flex e-con-boxed e-con e-parent\" data-id=\"76955ae\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-14a27cc elementor-widget elementor-widget-eael-cta-box\" data-id=\"14a27cc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"eael-cta-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"eael-call-to-action cta-icon-flex bg-lite cta-preset-1\">\n\t    <div class=\"icon\">\n\t\t\t\t\t\t\t<i class=\"fas fa-cloud-download-alt\"><\/i>\t    <\/div>\n\t    <div class=\"content\">\n            <h2 class=\"title eael-cta-heading\">Download Part 1 of the Consumer Travel Masterclass<\/h2><p>This is not gated content! One click and the PDF will instantly download to your browser and be available to review at your leisure!<\/p>\t    <\/div>\n\t    <div class=\"action\">\n            <a href=\"https:\/\/www.battleface.com\/wp-content\/uploads\/2025\/02\/S2-E3-Consumer-Travel-Marketing-Masterclass-Part-1.pdf\" class=\"cta-button cta-preset-1  \">Download<\/a>\t    <\/div>\n\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"featured_media":34879,"template":"","partner-insight-category":[591],"partner-insight-tag":[],"class_list":["post-34873","partner-insights","type-partner-insights","status-publish","has-post-thumbnail","hentry","partner-insight-category-podcast"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.8 - aioseo.com -->\n\t<meta name=\"description\" content=\"S2,E3 of the Travel Insights Podcast is part 1 of a masterclass in consumer travel marketing getting into details on tools, analysis, 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