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IMPORTANT NOTICE: Travel insurance policies purchased after 12:00PM (midday) AEST on 18 June 2025 will not cover losses arising from the eruption of Indonesia’s Mount Lewotobi Laki Laki, as it is now widely reported. However, policies purchased before this date may still offer coverage, subject to the terms of the policy.
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Business Travel Show 2025: Top Travel Insights

The battleface team were thrilled to attend the Business Travel Show Europe this year, connecting with travel industry leaders and innovative solution providers alike. Spanning across two whole days, the show offered a valuable glimpse into the evolving needs and expectations of business travellers against the broader context of corporate travel.

In this page, we unpack the top insights and innovations that stood out to us from the show, and explore what they mean for the future of business travel.

battleface at the Business Travel Show

This year, the battleface team were on the ground at ExCeL London, connecting with the 200+ exhibitors from across the globe. There were over 3,000 industry professionals who attended the show alongside us, so we spent time connecting with some of Europe’s most influential travel businesses, attending content sessions, and exploring the innovative products and solutions on display by exhibitors.

From AI to VAs: the latest business travel insights

From cutting-edge AI integration, to clever uses of virtual travel assistants to streamline booking processes, the battleface team were treated to a spotlight on the newest and most exciting innovations shaping the business travel sphere at the show.  Let’s break these down one by one.

AI integration in business travel

Artificial intelligence and automation have taken the world by storm, driving efficiencies and streamlining operations across all sectors, including the business travel industry.

Excitingly, AI is increasingly being adopted to assist with risk assessments, factoring in real-time considerations such as geopolitical events and weather disruptions, to proactively flag potential issues. Exhibitors also demonstrated the use of AI in travel planning to help with time-intensive tasks like itinerary optimisation.

Most notably, however, was the application of AI to provide real-time customer support to travellers: from navigating disruptions abroad to rebooking flights. At battleface, we’re proud to offer all our travellers 24/7 global support in the form of Robin Assist, our tech-driven platform as a service to handle claims and offer emergency medical evaluation at any time.

Traveller safety

Lastly, it was clear from the talks and showcases we attended that traveller safety remains a top priority for business travel. Companies are continuously implementing measures focused on the well-being of their employees during business trips, prioritising traveller comfort and security. As duty of care continues to evolve for modern businesses, it’s clear that safety-first solutions are no longer optional – but a defining feature of effective, responsible business travel strategies.

Virtual travel assistants

The exhibitions at the show also demonstrated a clear push towards personalisation, with AI-powered tools such as virtual travel assistants driving itinerary changes, expense reporting, and making location or accommodation recommendations.

This shift towards hyper-personalised AI solutions suggests that the future of business travel will not only be more convenient, but far more tailored to the individual needs of every traveller. An exciting advancement to watch unfold in real time.

A common problem for companies

Over the course of the show, the battleface team spoke to a range of businesses about the challenges facing business travel right now. A common theme that came up again and again was that smaller companies are still seeing fragmentation of booking, driving an increasing demand for having everything accessible on one platform.

As a result, travel management companies are increasingly investing in tech and automation to help make the booking process easier for their clients. This includes innovations like self-service platforms and integrated AI solutions like those mentioned above.

We’re excited to see how technology continues to provide innovative solutions for the sector’s challenges over the next few months (and years).

Predictions for the future of business travel

It’s clear that the future of business travel will undoubtedly be shaped by technology, and geared towards traveller comfort, convenience, and safety. As technology continues to bring flexibility and simplicity to the booking experience, and advancements like virtual assistants offer travel support around the clock,  travellers can expect a more efficient and stress-free journey from start to finish.

For insurers, the implications of the changes to the business travel booking process are multifarious. Most notably, though, insurers will need to evolve beyond generic policy structures to deliver hyper-relevant support, based on traveller profiles and real-time data.

At the forefront of business travel insight

At battleface, we’re excited and inspired by the innovations shaping business travel. It was encouraging to see so many unique travel booking platforms on display at the show, allowing us to positively reflect on our own digital-first approach.

We’re well-positioned to plug directly into the new emerging ecosystems in the business travel industry, providing our customers with the best experience possible. Experience  the best comprehensive business travel insurance with battleface.

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FRAUD WARNING STATEMENT

FOR RESIDENTS OF ALL STATES OTHER THAN THOSE LISTED BELOW: Any person who knowingly presents a false or fraudulent claim for payment of a loss or benefit or knowingly presents false information in an application for insurance is guilty of a crime and may be subject to fines and confinement in prison.

ALASKA: A person who knowingly and with intent to injure, defraud, or deceive an insurance company files a claim containing false, incomplete, or misleading information may be prosecuted under state law.

ARIZONA: For your protection Arizona law requires the following statement to appear on this form. Any person who knowingly presents a false or fraudulent claim for payment of a loss is subject to criminal and civil penalties.

CALIFORNIA: For your protection California law requires the following to appear on this form: Any person who knowingly presents false or fraudulent information to obtain or amend insurance coverage or to make a claim for the payment of a loss is guilty of a crime and may be subject to fines and confinement in state prison. 

COLORADO:  It is unlawful to knowingly provide false, incomplete, or misleading facts or information to an insurance company for the purpose of defrauding or attempting to defraud the company. Penalties may include imprisonment, fines, denial of insurance and civil damages. Any insurance company or agent of an insurance company who knowingly provides false, incomplete, or misleading facts or information to a policyholder or claimant for the purpose of defrauding or attempting to defraud the policyholder or claimant with regard to a settlement or award payable from insurance proceeds shall be reported to the Colorado division of insurance within the department of regulatory agencies.

DELAWARE: Any person who knowingly, and with intent to injure, defraud or deceive any insurer, files a statement of claim containing any false, incomplete or misleading information is guilty of a felony.

FLORIDA:  Any person who knowingly and with intent to injure, defraud, or deceive any insurer files a statement of claim or an application containing any false, incomplete, or misleading information is guilty of a felony of the third degree.

IDAHO: Any person who knowingly, and with intent to defraud or deceive any insurance company, files a statement of claim containing any false, incomplete, or misleading information is guilty of a felony.

INDIANA: A person who knowingly and with intent to defraud an insurer files a statement of claim containing any false, incomplete, or misleading information commits a felony.

KANSAS: A “fraudulent insurance act” means an act committed by any person who, knowingly and with intent to defraud, presents, causes to be presented or prepares with knowledge or belief that it will be presented to or by an insurer, purported insurer, broker or any agent thereof, any written, electronic, electronic impulse, facsimile, magnetic, oral, or telephonic communication or statement as part of, or in support of, an application for the issuance of, or the rating of an insurance policy for personal or commercial insurance, or a claim for payment or other benefit pursuant to an insurance policy for commercial or personal insurance which such person knows to contain materially false information concerning any fact material thereto; or conceals, for the purpose of misleading, information concerning any fact material thereto.

KENTUCKY: 

Application: Any person who knowingly and with intent to defraud any insurance company or other person files an application for insurance containing any materially false information or conceals, for the purpose of misleading, information concerning any fact material thereto commits a fraudulent insurance act, which is a crime.

Claim Form: Any person who knowingly and with intent to defraud any insurance company or other person files a statement of claim containing any materially false information or conceals, for the purpose of misleading, information concerning any fact material thereto commits a fraudulent insurance act, which is a crime.

MAINE: It is a crime to knowingly provide false, incomplete or misleading information to an insurance company for the purpose of defrauding the company. Penalties may include imprisonment, fines or a denial of insurance benefits.

MARYLAND:  Any person who knowingly or willfully presents a false or fraudulent claim for payment of a loss or benefit or who knowingly or willfully presents false information in an application for insurance is guilty of a crime and may be subject to fines and confinement in prison.

MINNESOTA:  A person who files a claim with intent to defraud or helps commit a fraud against an insurer is guilty of a crime.

NEW HAMPSHIRE: Any person who, with a purpose to injure, defraud, or deceive any insurance company, files a statement of claim containing any false, incomplete, or misleading information is subject to prosecution and punishment for insurance fraud, as provided in RSA 638:20.

NEW JERSEY:

Application: Any person who includes any false or misleading information on an application for an insurance policy is subject to criminal and civil penalties.

Claim Form: Any person who knowingly files a statement of claim containing any false or misleading information is subject to criminal and civil penalties.

PENNSYLVANIA: Any person who knowingly and with intent to defraud any insurance company or other person files an application for insurance or statement of claim containing any materially false information or conceals for the purpose of misleading, information concerning any fact material thereto commits a fraudulent insurance act, which is a crime and subjects such person to criminal and civil penalties.

NEW MEXICO: ANY PERSON WHO KNOWINGLY PRESENTS A FALSE OR FRAUDULENT CLAIM FOR PAYMENT OF A LOSS OR BENEFIT OR KNOWINGLY PRESENTS FALSE INFORMATION IN AN APPLICATION FOR INSURANCE IS GUILTY OF A CRIME AND MAY BE SUBJECT TO CIVIL FINES AND CRIMINAL PENALTIES.

OHIO: Any person who, with intent to defraud or knowing that he is facilitating a fraud against an insurer, submits an application or files a claim containing a false or deceptive statement is guilty of insurance fraud.

OKLAHOMA: Any person who knowingly, and with intent to injure, defraud or deceive any insurer, makes any claim for the proceeds of an insurance policy containing any false, incomplete or misleading information is guilty of a felony.

OREGON: IMPORTANT NOTE: Any person who knowingly presents a false or fraudulent claim for payment of a loss or benefit or knowingly presents false information in an application for insurance may be guilty of a crime and may be subject to fines and confinement in prison.

TENNESSEE: It is a crime to knowingly provide false, incomplete or misleading information to an insurance company for the purpose of defrauding the company. Penalties include imprisonment, fines and denial of insurance benefit.

TEXAS: Any person who knowingly presents a false or fraudulent claim for payment of a loss is guilty of a crime and may be subject to fines and confinement in state prison. 

VIRGINIA: It is a crime to knowingly provide false, incomplete or misleading information to an insurance company for the purpose of defrauding the company. Penalties include imprisonment, fines and denial of insurance benefits. 

WASHINGTON: It is a crime to knowingly provide false, incomplete or misleading information to an insurance company for the purpose of defrauding the company. Penalties include imprisonment, fines and denial of insurance benefits.

NEW YORK*:  Any person who knowingly and with intent to defraud any insurance company or other person files an application for insurance or statement of claim containing any materially false information, or conceals for the purpose of misleading, information concerning any fact material thereto, commits a fraudulent insurance act, which is a crime, and shall also be subject to a civil penalty not to exceed five thousand dollars and the stated value of the claim for each such violation.